10 ways schema markup benefits SEO
If your goal is to enhance search engine ranking you can't skip implementing schema markup. Because schemas will help you improve the SEO of your website in several ways.
Followings are 10 ways schema markup benefits SEO
1. Enhance search visibility
Implementing schema markup will help search engines understand your content more accurately. This will help the search engines to provide more relevant information to the search queries.
There are different types of schema available - article, event, recipe, job posting…etc. So a website owner can provide accurate information about his content to search engines by adding relevant schemas. That will help search engines to deliver accurate search results.
In this way, adding the right schemas will boost the search engine visibility of your content.
2. Improved crawling and indexing
Implementation of schema markup will improve crawling and indexing in several ways. First of all schema markup helps to prioritize important pages. So that crawlers can easily understand which pages should crawl first. It ensures efficient crawling.
Clear schema markup will allow crawlers to understand content type and, the relationship between content and context. So crawlers can clearly understand the most important pages, fewer priority pages, and connections between pages.
So they can decide crawling order accordingly. It will not only improve crawling and indexing but also guarantee efficient usage of the crawl budget.
See, adding recipe-type schema markup will help search engines better understand your content. As a result, search engines can match your content to more relevant search queries.
Understandably, search engines will quickly crawl and index the pages that add the right schemas that improve the accuracy of information.
3. Help to optimize your content for rich snippets
The extra details like ratings, reviews, price, etc provided on rich snippets on search engine result pages surely catch the attention of users. As a result, that webpage gets more traffic and engagement.
So, optimizing for rich snippets can surely boost the SEO of your website.
See, Google gets this extra information about a webpage from schema markup. So adding relevant schema markup to your web pages will increase their chances of getting features in rich snippets.
You can use different types of schema markup including reviews, recipes, courses, faq, products, events…etc. Make sure the schemas you choose are highly relevant to your web pages.
Regular updation of these schemas is crucial for staying relevant on search results. So, displaying additional information about your web pages attractively will surely improve the click-through rate, which is essential for improving SEO.
4. Improved click-through rate
Displaying additional information about a webpage in a visually attractive way will surely improve the click-through rate.
First of all, schema markup will help your web pages stand out from normal web pages. Displaying additional and relevant information such as rating reviews, price, etc attractively will help your pages to grab the attention of searchers. This will result in more clicks.
Adding relevant schema lets search engines clearly understand your content. So it speeds up crawling and indexing. So your content will appear in search engine result pages for more relevant search queries, leading to more clicks.
Voice search has become popular nowadays, using schema you can optimize your pages for voice search. In that way, you can reach a wider audience. Therefore your website will get improved CTR.
5. Boost Local SEO
Adding schema markup will surely improve search visibility and Click-Through Rate. Therefore your business website will get a boost in SEO.
Adding suitable schema markup like local business schema will help your business page appear on the Google Knowledge panel and carousel. Appearing your business information in more prominent places on search results will help you reach a larger audience.
Displaying additional information in search engine result pages surely helps the users to understand your business better. For example, seeing the number of reviews and ratings on search results will help the user to make decisions faster.
So, searchers prefer to visit the webpages that show all relevant information. Therefore business pages that add all relevant schemas will receive more traffic and engagement. In that way, such websites will get more traffic, engagement, and conversion rates.
6. Improve Brand Awareness
When users search for your business or organization, appearing in prominent places on search engine result pages will surely improve your brand awareness. Google Knowledge Panel is such a rich result that appears on the right side of search results.
Adding relevant schema markup like local business schema will help your business information appear on the knowledge panel. So appearing on rich results on Google Search will make your business more familiar for users.
Also, people will consider web pages that show additional information more trustworthy and relevant. They are more likely to remember such business. So, adding schemas ensures the displaying of all key information about your business on Google.
In addition, displaying all relevant information shows how transparent your business is. As a result, your business can earn the trust of the audience. They may also recommend your business to their friends and families. It will help you build a positive brand reputation.
Also, people will remember your brand when you display key information about your business consistently and accurately by implementing relevant schemas. Not only the information about your business is accurate, but it also appears on rich results. So your pages stand out from the normal ones.
Implementing schema markups is not so difficult task. But it will help you to improve your brand reputation in several ways.
7. Improve User Experience
Displaying webpages in rich format surely gets more clicks than a normal one. Adding schema markup will help your web pages to appear in a visually attractive way. Not only such a rich format catch the attention it helps the users to quickly understand key information.
Therefore, presenting information in a rich format can satisfy the users. Because without putting so much effort they can understand relevant information through a single glance. So they show interest in visiting and engaging with such web pages.
Schema markup makes it possible for users to make calls, appointments, read FAQs, reviews…etc directly from Search Results. It will help the users to save time and effort. It will surely satisfy the users. Most importantly, the likelihood of getting returning visitors for such web pages is higher.
Schema Markup also plays a vital role in categorizing and structuring the content. So users can understand the category of your webpage right from the search result - articles, products, courses, events etc.
Also, the schema tags make it extremely easy to understand the title, sub-title, and different sections of the content. So for readers, it is easy to understand the main points of the content. In that way implementing schema markup will help the web owners to improve user satisfaction.
8. Help to optimize your website for voice search
The number of people using voice search continue to grow in coming years. So optimizing your website content for voice search would help you to get a larger audience.
As you know, there are lots of people using voice assistants to know relevant information. The speakable schema will help the web owners highlight the content that is suitable for the audio. So that content can be read out loud on Voice Assistant devices.
So, by implementing the speakable schema you can optimize your webpages for voice search and can reach a wider audience.
Implementing the right schema markup will improve your web page's chances of appearing in featured snippets and direct results. It will not only improve SEO but also increase the chances of appearing on voice search results.
Finding relevant schemas on your website will help search engines understand the types of content and context. This accurate presentation of information will make your web pages relevant for voice searches.
9. Improve trust and credibility
Presenting key business information in a visually appealing format not only improves user interaction but also helps to build trust and credibility. Because your website provides extra details in an easy-to-understand format. It shows the transparency of your business.
Through every search users expect to find webpages that are relevant to their search queries. As a website owner, it is your responsibility to present all necessary data. But how you present information also matters.
Schema markups allow website owners to present information in an easy-to-scan format. So your content seems more relevant in the eyes of the searches. More importantly, they will find no difficulty in finding necessary information. So that improves user's interest in engaging with your business.
Implementing schemas makes it easier for search engines to understand the type of your content and context. Also, the schemas improve your web page's chances of getting featured on Google Rich snippet and knowledge panel.
It is a known fact that people will always trust high-ranking pages. Because only pages that offer highly relevant content will appear higher on search engine result pages.
10. Help to improve your content strategy
Every schema helps you to understand what type of content users value. As you know not every type of content will appear on rich snippet or Google Knowledge panel. The information has to be relevant and accurate. You should also add the relevant schema markup.
So, knowing these facts will help a website owner to create content that includes all necessary information. More importantly, he will learn to present it in a way that users truly value. That is presenting your content using relevant tags and schema markup so that users can find all relevant information effortlessly.
In that way, understanding schema markup can help you significantly improve your content strategy.
Conclusion
Schema implementation is unavoidable to enhance the SEO of your website. Looking to improve your search visibility and conversion?
The SEO experts at Reon Technology can help you. With more than a decade of experience, our SEO specialist can help you build a strategy that will help your website rank higher on search results.
So, contact our staff today itself