10 Ways To Improve Crawlability and Indexability Of Your Website.

Making your web pages crawlable and indexable is as important as writing quality content and building backlinks. Because without getting indexed your pages can't be seen by anyone on search engines. Making sure all your important web pages get crawled and indexed is extremely important. Many factors determine the crawlability and indexability of your website. Let's discuss that in detail

1. Make sure you submit Sitemap To Google

Submitting a sitemap will help Google crawlers discover and index your important posts and pages.

Even without submitting submitting site maps, Google will find your pages eventually. But submitting a sitemap to Google will certainly fasten both crawling and indexing.

In addition, if you add new posts regularly on your website, updated site maps will help google to find and index new content.

2. Improve your website architecture

Website architecture has huge importance in both the indexibility and crawlability of a website. A well-organized, hierarchical arrangement of pages within your website makes it easy for web crawlers to navigate through your website.

It becomes very easy for both web visitors and crawlers to find important pages which is a few clicks from the main home page. Using categories and sub-categories will help you to maintain the right structure.

More importantly, a good website architecture will ensure no link will left behind from crawling. So, by following this method you can improve both indexability and crawlability of your website.

3. Improve your internal linking

Internal linking can certainly impact the indexability and crawlability of your website. Proper internal linking will help the crawlers to easily go from one page to another.

So, make sure every single page receives and gives a proper link. Make sure you link only to relevant pages from a particular page.

In this way, you can make sure you can make crawlers will never meet a dead end and all pages will be discovered by search engines.

The anchor text used within internal linking will help the crawlers to get a better understanding of the content. This will help search engines index that page within the related topic.

4. Update the Robots.txt file properly

Using the robots.txt file you can tell the crawlers which parts of your websites are allowed to visit and which parts are not.

So, a properly updated robots.txt file will help you to optimize the crawl budget. Because using robots.txt file you can tell the search engine which all webpages have to be indexed first. In that way, crawlers can stop spending time on crawling unimportant pages.

In addition, you can also avoid the chances of server overloading with lots of crawl requests. Understandably a properly updated robots.txt file will help search engines to discover and index important web pages first.

5. Regularly fix broken links

Broken links can surely affect both indexing and crawling. Because, when a crawler meets a broken link it will stop them from finding the next important page.

So, too many broken links will prevent search engines from discovering many important pages of your website. As crawlers have an allocated time frame to analyze pages, facing many broken will lead to wasting of crawl budget.

Ensuring your pages are discoverable to search engines is as important as writing quality content. So, monitor your site carefully and fix broken links as soon as you find them.

6. Increase page load speed

Search engines allocate a certain period for crawlers to analyze a particular website. To cover all important pages within the allowed time your website should load fast.

The chances of a crawler leaving a slow-moving website are also higher. This will certainly create the chance for several important pages not getting crawled.

The incomplete crawling and indexing will lead to a low ranking on Google. So, to improve indexing to page ranking to user experience you should make sure your website will load instantly.

7. Publish only high-quality content

The websites that publish quality content regularly naturally receive lots of visitors. So search engines prioritize crawling and indexing of content from such good websites.

Because, in that way, search engines will get more quality continents within their index.

The well-written contents also get quality backlinks from other authority websites. So, Crawlers can find such pages in no time.

The proper usage of H1, H2, and H3 within the content will also help the crawlers to understand the context well. That will help the crawlers to index the web pages accurately.

Undoubtedly well-written content will help the webmaster in lots of ways to get a better ranking on Google.

8. Use an SEO-friendly URL structure

Because an SEO-friendly URL will help both the user and search engine to understand the topic of the page easily.

Complex URL structure make it extremely hard for crawlers to understand the context of the content.

All your web page URLs should be short and descriptive. Post name after domain name is considered as the best URL format. Because that structure makes it very clear what the page is about.

Finding categories and sub-categories within the URL will help the crawlers navigate through your site easily. Categories will also improve indexing accuracy as crawlers will understand the context correctly

9. Use canonical tags properly

There are always chances for the same content to appear on multiple URLs. Bur proper usage of canonical tags on your pages will help the search engine to identify the original URLs.

In that way, canonicalization of pages you can direct crawlers to the right pages. This will help you to ensure the right usage of the crawl budget and indexing of all important web pages.

Canonicalization also makes sure only the right pages get the backlinks. As a result, the right web pages get ranked on Google.

10. Close monitor using Google Search Console and Bing webmaster tools

Because both these tools will help get a better understanding of the indexing status of your website.

You can see pages that get indexed, pages that are not indexed, and errors that stop web pages from getting indexed.

So using the search console and Bing webmaster tools you can identify different indexing errors. Fixing these errors will help these pages to get crawled and indexed by the search engines.

Both these tools also allow you to inspect URLs. The result will show any issue present within the tested URLs. After solving the issue you can use the same tool to submit this URL for indexing.

Google search console and Bing webmaster tool allow you to manually submit URLs. After you publish a new blog post you can submit the new URL for indexation. This will boost both the crawling and indexation of new web pages by the search engines.

Conclusion

Improving Crawlability and Indexability is a big part of SEO. Are you facing any difficulty in solving SEO-related issues?

Let the SEO experts at Reon Technology help you. Our SEO sherpas can solve any SEO issue in no time. So contact our staff now.